Our Story

Welcome to In My Prime Store, where the fusion of style and confidence takes center stage. Sprinkled with a dash of sugar, a pinch of spice, and a whole lot of everything nice, our designs are a celebration of the extraordinary.

But let's spill the secret – we didn't actually use sugar and spice; instead, our inspiration comes from the breathtaking landscapes of our favorite vacation destinations around the world. 

At IMP, we believe that every stage of life is a unique chapter, each with its own charm. In your 20s, you're at your attractive peak; your 30s mark your physical zenith, followed by mental acuity in your 40s and 50s. And hey, your 60s? That's when happiness truly takes the spotlight.

Our brand is dedicated to dressing you for every life stage, reinforcing the idea that you always remain in your prime.

Our garments come to life through the skilled hands of artisans in India, adding an authentic touch and sincere care to every thread, stitch, and detail.

Whether you're embracing the carefree spirit of youth or reveling in the wisdom of age, IMP offers a diverse range that adapts to your lifestyle.

Aishwarya 
Founder & Designer